|
週次 |
日期 |
單元主題 |
|
第1週 |
2/26 |
課程簡介 |
|
第2週 |
3/05 |
BRANDS AND BRAND MANAGEMENT |
|
第3週 |
3/12 |
Brand Equity, Brand Positioning and the Brand Value Chain |
|
第4週 |
3/19 |
Choosing Brand Elements to Build Brand Equity |
|
第5週 |
3/26 |
Designing Marketing Programs to Build Brand Equity |
|
第6週 |
4/02 |
Spring Vacation |
|
第7週 |
4/09 |
Integrating Marketing Communications to Build Brand Equity |
|
第8週 |
4/16 |
Leveraging Secondary Brand Associations to Build Brand Equity |
|
第9週 |
4/23 |
Mid-term examination |
|
第10週 |
4/30 |
Developing a Brand Equity Measurement and Management System |
|
第11週 |
5/07 |
Measuring Sources and Outcomes of Brand Equity |
|
第12週 |
5/14 |
Designing and Implementing Branding Architecture Strategies |
|
第13週 |
5/21 |
Introducing and Naming New Products and Brand Extensions |
|
第14週 |
5/28 |
Guest Speech |
|
第15週 |
6/04 |
Managing Corporate Brands |
|
第16週 |
6/11 |
Team Project Final Presentation |
|
第17週 |
6/18 |
Dragon Boat Festival |
|
第18週 |
6/25 |
Final examination |